In 2004 Toshiba and Canon announced a joint development agreement originally targeting commercial production of SEDs by the end of 2005. The 2005 target was not met, and several new targets since then have also slipped by. This failure to meet mass-production deadlines goes as far back as 1999, when Canon first told investors of its intentions to immediately begin mass-producing the technology. The lack of tangible progress has worried many investors and has prompted many critics to call SED “the best display technology you’ve ever seen that may be stillborn”[6]. During the 2006 Consumer Electronics Show, Toshiba showed working prototypes of SEDs to attendees, and indicated expected availability in mid-to-late 2006[7]. Toshiba and Canon again delayed their plan to sell the television sets to the fourth quarter of 2007[8]. Analysts think the long ramp-up to mass-production will give LCD and plasma screens a chance to further drop in price, thus becoming harder to compete with. Toshiba cited pricing pressure as a reason for the latest delay.