Matt Hoyle is known best for his portraits of rich characters and intriguing faces.
Matt's first priority in any shot is the person he is capturing. It sounds obvious but there are many photographers who are now very focused on just getting a cool, high definition look and forget about who they are shooting. Matt has a genuine interest in each individual he shoots and building a rapport with them is natural for him. He then directs them through their shoot to garner the most natural, trusting and intimate portraits -- whether they are everyday people or high profile personalities.
Matt's style is described as hyper-real because of the unique "grade" he applies to each image - similar to the post production treatment of a TVC or film. Matt seems to find the perfect balance between injecting a unique look & feel for each subject while still retaining the raw essence of their personality.
