First reported by ESPN then covered by MMA bay.
I dont know why the link isnt working...but you can google it for yourself.
"Dana White’s “major announcement” revealed, UFC set to start their own network TV channel
October 28, 2010 All MMA News, UFC No Comments
It appears the cat is out of the bag ahead of UFC President, Dana White’s “major announcement” tomorrow after it was revealed on ESPN that the promotion is set to start their own television network.
ESPN’s popular award winning show “Pardon The Interruption” made the announcement earlier today, something that’s set to raise the ire of Dana who was said to be keen on keeping his cards close to his chest ahead of tomorrow.